As brands present themselves to their audiences, a fundamental component to their identity is ensuring consumers can resonate with their product, service, and overall positioning. In an ideal world, a brand would catch the eye of their intended audience in one take, however, in such a saturated market, that seldom occurs. 

Thus, many companies have adopted iterative branding strategies to stay in the loop of new trends, marketing techniques, and preferential shifts based on the new generation of consumers. A workflow that integrates iterative techniques allows for much more fluid and flexible branding strategies that moves along with the consumer and places them at the center of every decision. 

In Forbes latest publication, ArtVersion shared their expertise on the importance of iterative branding and how it can help successfully elevate companies and drive consumer resonance.  

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About Forbes Agency Council

Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

About ArtVersion

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.