Written by Forbes Agency Council, Contributor ArtVersion Interactive

ArtVersion’s founder and creative director, Goran Paun shares his perspective on brand authenticity and identity management with the Forbes Agency Council and the #GettingBuzz panel.

How to be authentic

No matter how flawless the reputation, even the most well-planned campaigns can reap PR nightmares for a brand, but marketing missteps don’t have to end in disaster. When handled with strategy and care, companies can turn around even the most complicated problems. Contributing agency member ArtVersion offers some advice when faced with a tough situation.

Read More: Forbes.com