Written by Forbes Agency Council

ArtVersion’s creative director was cited in an article in Forbes by contributing his thoughts on the branding and marketing activities for the best audience engagements.

Remember That They Can Spot Fake

Gen Z knows how to spot fake. Growing up in a completely digital environment, this set of users knows when content is sponsored, is adept at setting up ad blockers and they’ll know a fake when they see it in seconds. For this reason, they want to hear from “real” people. Whether influencers or other members of Gen Z generating content, an authentic point of view is vital to this conversion.

– Goran Paun, ArtVersion Interactive Agency

Read original article at Forbes.com