Written by Forbes Agency Council

ArtVersion’s agency creative director, was cited in the Forbes article by contributing his thoughts on the brand development.

Simplify Branding Assets

Often, a successful brand refresh involves the simplification of branding assets. A logo that is outdated usually features too many elements or content which can result in over complicated messaging. Paring down a logo (leaving colors intact) or refining a tagline delivers a more relevant brand to the market and opens up opportunity for timely press opportunities and renewed customer interest

– Goran Paun, ArtVersion Interactive Agency

Read original article at Forbes.com