12 Memorable Ads That Move Viewers

Written by Forbes Agency Council

The Creative Director at ArtVersion, Goran Paun, has shared intriguing insights about recent notable ads as a part of his contribution to the Forbes Agency Council. The Council is an exclusive collective that invites only leaders from advertising, creative, public relations, and media strategy agencies to join. Members are chosen for their broad experience and unique perspectives, bringing insightful thoughts to the table.

In today’s world, with digital media and interactivity playing such crucial roles, the marketing and advertising landscapes are transforming rapidly. Consumers are swamped with messages more than ever before. Capturing viewers’ attention has become a challenging feat, escalating the value of their engagement. Brands are thus, pushing their boundaries, and pulling out all the stops.

Exceptional ads engage viewers through compelling storytelling, invoking emotions, and inciting actions. They succeed in establishing a connection with the audience. These ads aren’t just fleeting pieces of content. They become impactful messages that move viewers, create an impression, and stick around for a long time.

Consider advertising campaigns. The successful ones are more than just a carefully constructed montage of images and dialogue. They contain a story, a narrative that speaks to the viewers, sparking their sense of humor, empathy, or curiosity. This added element elevates an ad from being a mere marketing attempt to a memorable piece that people engage with, share, and discuss.

Reflect on the Google ad campaign, “Google – Year In Search 2016.” It’s a brilliant example of visual storytelling. While several brands recap the year in their marketing strategies, Google’s approach in 2016 was distinct. It used moving imagery from that year, layered over with a search bar. The visuals were integrated seamlessly into the search bar, effectively displaying the results a user would encounter when they search that subject.

As Paun rightly puts it, it was a “statement without words.” The ad spoke volumes without uttering a single line. This campaign underscored the power of visual storytelling, capturing the essence of a global year in review, while quietly reminding viewers of Google’s central role in their daily lives.

Read More: Forbes.com