For companies to stay ahead of the curve, many brands tend to lean into a complete overhaul and rebrand an established look and feel. Yet, there are many simple ways to refresh your brand’s image without rebranding completely. This month, Forbes Agency Council shared 15 effective ways to update a brand’s image without starting from square one with a brand refresh.
ArtVersion, a veteran when it comes to brand refreshes for clients, chimed in to share their take on how to cultivate a fresh feel for any brand. Goran Paun shared that a brand refresh can evoke a new style by aligning style and tone with a brand’s mission and promise. This initiative, as shared by Paun, can begin with human-centric design thinking at the forefront. In tandem, while considering your users, and aligning organization values, this can be seamlessly achieved.
“At ArtVersion, we often do brand refresh exercises for our clients. The answer is not in the complete rebrand, but in aligning style and tonality with a company mission and brand promise. Involving change agents in this process is the key. Human-centric design meets the immediate needs of the users, but also aligns broader goals and values of the organization.”
– Goran Paun, Principal & Creative Director at ArtVersion
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About Forbes Agency Council
Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive. Read more about Forbes Councils here.
About ArtVersion
ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.