By Forbes Contributing Author; Goran Paun – Founder, Art Version Company

It’s no secret the digital experience has a huge impact in our society. Consumers today spend significant amounts of time interacting with a wide variety of websites and digital platforms. As a result, the average consumer has come to build a specific set of expectations when engaging online. 

For digital designers, there is a great advantage to understanding the standards that surround user experience (UX) design. By adhering the established conventions and best practices, they can ensure that their site functions just like any other and avoid confusion or frustration.

Our latest article, published through Forbes Agency Council, explains how building familiar pathways throughout the user interface (UI) allows designers to meet user expectations to deliver superior experiences.

Read More: Full Article

About Forbes Agency Council

Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive. Read more about Forbes Councils here.