Enhancing User Experience Design with Familiar Pathways

By Forbes Contributing Author; Goran Paunovic – Founder, Art Version Company

It’s no secret the digital experience has a huge impact in our society. Consumers today spend significant amounts of time interacting with a wide variety of websites and digital platforms. As a result, the average consumer has come to build a specific set of expectations when engaging online. 

For digital designers, there is a great advantage to understanding the standards that surround user experience (UX) design. By adhering the established conventions and best practices, they can ensure that their site functions just like any other and avoid confusion or frustration.

Our latest article, published through Forbes Agency Council, explains how building familiar pathways throughout the user interface (UI) allows designers to meet user expectations to deliver superior experiences.

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