Visual design is in the eye of the beholder. The immediate way to grab your user’s attention right at first click is through visual and graphic design. Yet, the user interface world is always growing in ways to create much more dynamic visual assets. Incorporating experiential visual assets can range from 360-degree images, panoramic photography, videos on a website’s header, or 3D animations. With a wide range to choose from, many brands are utilizing visual assets that are more interactive and livelier for marketing and advertising purposes. 

This month, Forbes’s Agency Council shared their insights on the best creative strategies to incorporate intriguing visual graphical elements that can help them become differentiators in their industry, while also pulling in their audience’s attention. ArtVersion’s Goran Paun shared his take on these elements—key for building unique experiences—and their role in e-commerce and conversion growth

Goran Paun
Goran Paun, Principal & Creative Director at ArtVersion

“For e-commerce developments, we use 360-degree photography to show three-dimensional products to the end user. This technique allows for user-friendly, experiential e-commerce design, produces more conversions and reduces the number of product returns. We also started utilizing 360-degree imagery in product personalization as well as environmental design for walk-through facility presentations.”

Goran Paun, Principal & Creative Director at ArtVersion

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About Forbes Agency Council

Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive. Read more about Forbes Councils here.

About ArtVersion

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.