Report: Small Businesses and Web Design & Development

In a recent study/survey focusing on small businesses and web design and development, it was revealed that a significant number of small businesses without a website are planning to build one in 2018. According to the study, 58 percent of small businesses that currently do not have an online presence have recognized the importance of having a website and are taking steps to establish one. This highlights the growing recognition among small business owners of the role that a well-designed website plays in today’s digital landscape.

Vanessa Petersen, Executive Director of Strategy at ArtVersion Interactive Agency, a reputable web design and branding agency based in Chicago, sheds light on the options available to small businesses in terms of website development. Petersen highlights that many small businesses may not be aware that web development agencies often offer packages specifically designed to defray costs for smaller businesses. These packages may include dividing the website construction process into multiple phases, allowing businesses to spread out the expenses over time. Additionally, some agencies may offer sliding rates, tailoring the pricing based on the scale and requirements of the project.

By offering these flexible options, web development agencies can assist small businesses in overcoming budgetary constraints that may have previously hindered their ability to establish an online presence. Small businesses can now more easily access professional web design and development services that are tailored to their specific needs and financial capabilities.

The recognition of the importance of a website by a majority of small businesses, along with the availability of cost-effective solutions provided by web development agencies, signals a positive shift towards digital transformation within the small business sector. Establishing an online presence through a well-designed website allows small businesses to reach a wider audience, increase brand visibility, and compete more effectively in today’s highly competitive marketplace.

In conclusion, the recent study/survey highlights the increasing realization among small businesses of the need for a website. With more than half of the small businesses without a website planning to build one in 2018, the demand for web design and development services is on the rise. ArtVersion Design Agency, through the insights shared by Vanessa Petersen, emphasizes the availability of cost-effective options that enable small businesses to overcome financial barriers and embark on their digital journey. By embracing web design and development, small businesses can unlock new opportunities for growth and success in the digital age.