ArtVersion, an independent design firm, has received Gold in the 2021 MUSE Creative Awards competition. The award recognizes the work created for Staccato, a Texas-based manufacturer famous for its innovation in the 2011® pistol platform. In addition, it further showcases ArtVersion’s acclaimed web design & development capabilities.

“This was a project that let the innovation and design talents of our team shine through,” says Goran Paun, Creative Director and Principal at ArtVersion. “We are thrilled of the results, honored of the recognition by MUSE Creative Awards and especially proud that we exceeded our client’s expectations.”

Lead by UI/UX best practices, the project consisted of an integrated web design and development, a comprehensive brand refresh, messaging and positioning. An eight-month-long collaboration with Staccato’s internal marketing and digital teams helped push the boundaries of possibilities. The project started with informative focus group sessions, brand workshops and comprehensive analysis to redefine user journeys, personas, and pathways.

Marine Corps veteran and CEO of Staccato, Nate Horvath, said, “This web iteration serves as a testament of our company’s dedication to innovation and continuous improvement. In 2020, we renamed our company, and in 2021 a website refresh is another pivotal step in our rebranding efforts.”

Strategic content messaging, brand style and tonality were developed to solidify Staccato’s brand positioning and to accommodate new market vertical expansion. A modern e-commerce user interface was designed to complement enterprise-level WordPress development. 

“We wanted to create something special,” says Kristin Marlow, Chief Marketing Officer at Staccato. “We also received positive feedback from our social media followers. Moreover, the project’s completion was quite fast, given that the project was a large undertaking.”

Seamless integration between BigCommerce and WordPress was achieved, which provides a base for future expansion. Strategic planning allowed for a robust brand build and technology advancement at the same time. The final results were decreasing bounce rates to above industry norms, increasing site speed and loading times and dramatically improving user experience and engagement.

“Evidently, the new normal has brought about changes to how people operate in the world” said Kenjo Ong, CEO of IAA. “Despite the challenges, these individuals have shown remarkable tenacity in their continued excellence, which is clearly demonstrated in their works.”

The MUSE Creative Awards is an International Awards Associate (IAA) competition for creative professionals who inspire others with concept, writing or design. It received nearly 5,000 submissions from all over the world.

A full overview of the project can be found at:

ABOUT ArtVersion:

ArtVersion is a creative agency headquartered in Chicago, IL, globally acclaimed for user interface (UI) and user experience (UX) design. With over twenty years of leading expertise in design, branding and development, ArtVersion works with clients worldwide to craft dynamic strategies, visuals and brand messaging that create powerful user experiences. 

ABOUT Staccato:

Staccato is a leading precision pistol manufacturer from Texas. Staccato designs and manufactures rugged, reliable, and insanely accurate products built on American ingenuity and innovation. Staccato pistols are approved for duty by over 325 law enforcement agencies across the country, including elite teams such as the U.S. Marshals SOG, the Texas Rangers, and LAPD Metro. 

Media Contact:

Erin Lentz
Executive Director of Design
ArtVersion Chicago