Much like many aspects of the digital world, trends, innovation, and ideas are always changing, and leaning toward new terrain and eCommerce is no exception. Continuing their editorial contributions with Retail Today, ArtVersion shared their insights on the way experiential eCommerce has changed the game. 

Whether through the undeniable rise of influencer and incentive marketing, or artificial intelligence (AI) incorporation, eCommerce has become incredibly versatile and immersive. Yet, at the core of it all, usability, user experience, and accessibility need to remain at the center of focus and intertwine inclusion with innovation. In the article, “The Future of eCommerce with Experiential and Modern-Day Trends” the team writes,

“Users are seeking seamless and convenient shopping experiences, and eCommerce websites need to prioritize this. The trajectory towards an impactful user experience begins with investing in web designs that attain the fundamentals of a frictionless experience. Ensuring the user interface is easy to navigate, and graphic design elements appeal to the eye but are highly attuned to accessibility standards and brand style guides is key.”

Retail Today delivers comprehensive insights into the dynamic world of technology, business, marketing, and eCommerce trends, encompassing a rich variety of perspectives from diverse industries that influence the retail landscape. In particular, ArtVersion’s contribution offers valuable perceptions from a digital design standpoint, exploring the continuous evolution and impact of eCommerce.

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A person on phone purchasing online via experiential and mobile eCommerce.

About ArtVersion

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists, and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations, and notable startups.

About Retail Today

Retail Today is an online digital magazine that shares insights and information on the latest news for retail and eCommerce. From technology, issues, trends, and more, Retail Today is an online portal for all insights that are shaping the retail industry today.