Contextual design punctuates the prominence of your users in UI/UX design. Blindly commencing on a wireframe without thoroughly researching and understanding your users minimizes the human-centric mindset’s highly significant attribute to the process. Even more so, with the way in which the meteoric pace of the digital world has taken off and isn’t bound to slow down, context becomes much more important to stabilize your audience.

The acumen for current digital trends, the rapid pace at which they shift, and incorporating them into a design for an innovative user experience, reflects just how essential context is.

Fast Company’s Executive Board welcomes leaders in all industries to share their expertise and insights on their field topics with other experts and entrepreneurs. ArtVersion, a regular contributor to the executive board, shared their understanding and perspective on contextual design—based on experience and leadership. The article dissected how context is more important than ever in the digital sphere and shared their best practices to incorporate such a vital design principle. 

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About Fast Company

Fast Company is a leading business media brand that focuses on technology, leadership, world changing ideas, creativity, and more. Launched in 1995, Fast Company continues to develop editorial pieces that reinvent innovation. 

About ArtVersion

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists, and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations, and notable startups.