In today’s digitally-driven society, the importance of having an online presence for your business is indisputable. With this in mind, the key to successful business outcomes relies on understanding consumer expectations and motivations for purchasing online.

In an article published by The Web Writer Spotlight, the top ten consumer expectations influencing their buying decisions when shopping online are examined to help support businesses in their digital strategies.

The online presence for your business
Influencing Buying Decisions for Online Shoppers

Goran Paun, Founder and Creative Director at ArtVersion, is cited in the article attesting to the importance of web design in overall marketing performance. He maintains that ensuring that your website is both visually appealing and user friendly is highly effective at generating conversion. The article also includes a ArtVersion’s supporting infographic with statistics on how people judge the credibility of a business based on its website.

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