First impressions are key in business, and this is especially true for online retailers. According to research conducted by Forrester, a well-designed user experience (UX) could raise your website’s conversion rates by up to 400 percent.

With numbers like that, it is clear that updating your website’s user experience can help you on your way to improved conversion rates.

website user experience

Goran Paun, Creative Director at ArtVersion, attests that investing in UX optimization is necessary to quickly gain trust, brand recognition and ensure user retention. Now more than ever, it is critical to offer users a seamless digital experience that aligns with their daily lives.

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