Positioning brands for the optimal user experince.

ArtVersion Experience Lab

Our Experience Lab is designed as a destination for brands to engage in an experience-driven, hands-on collaboration to create and explore new ideas, innovate and solve UX challenges.

Experience Lab offers founders, corporate innovators, change-makers, and marketing teams an engaging environment to explore, create, and build a shared vision for unified digital products, customer experiences, and brand initiatives.

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We are UX focused

By listening, engaging and through research and analyses, we simplify complexities and create meaningful user experiences.

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A hands-on destination for the unified brand experience. A collaborative testing environment combining design strategy, user testing, competitive analysis, and UX strategies in an intuitive, free-flowing approach, supported by cutting edge technologies inclusive of exploratory rooms, modular user stations, eye-tracking, and touch screen recorders.


Refining personalized brand experiences across all platforms through testing user interactions and cognitive connections with a digital product, website or app. The results of the user experience studies are then used to determine the improvements to the properties from where the action points are placed to refining overall user journeys.


Through user experience testing we determine relations between affective (emotion and feeling) and cognitive (thinking) connections and how much each contributes to overall user experience. This system further allows for modeling suggestive outcomes and serving as building blocks in creating stronger connections to the audience by addressing their needs.


Rated #1 in User Experience Design, ArtVersion Experience Lab is supported by a full-service team of designers, strategists and developers – recognized for creative and market-leading solutions by Clutch, Forbes and The Manifest.


The ArtVersion Experience lab is the premier usability testing and ux research space in Chicago featuring state-of-the-art usability testing technology allowing you to gain a better understanding of how users perceive and experience your brand.


Our detailed and innovative testing process observes the behaviors & interactions of users based around a target audience, interacting with your website or prototype.

  • Customized on-site usability testing
  • Eye-tracking
  • Facial expression observation
  • Verbal reaction
  • Mac and PC screen range up to 70”
  • Screen resolution based on audience demographic
  • High-resolution session recording
  • Client viewing monitor
  • Real-time tracking
  • Screen capture
  • Moderator access


The ArtVersion strategy team will provide detailed findings, (inclusive of video of usability testing sessions) insights, and recommendations for next steps, improvements, and user alignment. The Experience lab features whiteboard space, flexible meeting environments and is the ideal place for observing, taking notes and strategizing brand optimization.

More UI/UX design topics

We are curiosity-driven and inspired by UI/UX design

Industry recognized

Award-winning user experience design agency

With over two decades of experience in strategy and design, ArtVersion has received numerous recognitions and honors from renowned organizations.