Positioning brands for the optimal user experince.
ArtVersion Experience Lab
Our Experience Lab is designed as a destination for brands to engage in an experience-driven, hands-on collaboration to create and explore new ideas, innovate and solve UX challenges.
User Experience Design
As a leader in UX Design for over two decades, our team designs experiences to align with new initiatives, product launches, and overall optimization. Leveraging advanced technology and expert strategy, we work alongside your internal innovation departments to innovate new opportunities.
User Interface Design
From wireframing to full interface design execution, our in-house strategists, designers and developers will consult with you on standardization, best practices and compliance needs applicable to your industry, target market and company goals.
User Testing
In our lab or on your premises, we can assemble the ideal focus groups to perform user testing on both interface and experience levels. Our facilities are equipped with advanced technology inclusive of desktop, mobile and VR equipment for hands-on analyses.
Eye-Tracking & Hand-Gestures
We record, study and analyze hand gestures and eye movement for precise data-driven design decisions. Data sampling and analytics are part of the processes that directly contribute to design element placement, color palette selection as well as action point induction.
Data-Driven Design
Analytical discoveries are transformed into to design implementation with purpose and reasons behind layouts and interfaces. The result is an intuitive, frictionless experiential design created to increase conversion rates, application accessibility and ease of use.
Branded Interactions
Interfaces come in many different forms. From corporate websites, apps, e-commerce experiences to physical or digital project integrations, consistency in these controlled and guided interactions play an essential role in brand perception.
Experience Lab offers founders, corporate innovators, change-makers, and marketing teams an engaging environment to explore, create, and build a shared vision for unified digital products, customer experiences, and brand initiatives.
ANALYTICAL DISCOVERIES
The ArtVersion Experience lab is the premier usability testing and ux research space in Chicago featuring state-of-the-art usability testing technology allowing you to gain a better understanding of how users perceive and experience your brand.
USABILITY STUDIES & USER-CENTERED DESIGN
Our detailed and innovative testing process observes the behaviors & interactions of users based around a target audience, interacting with your website or prototype.
- Customized on-site usability testing
- Eye-tracking
- Facial expression observation
- Verbal reaction
- Mac and PC screen range up to 70”
- Screen resolution based on audience demographic
- High-resolution session recording
- Client viewing monitor
- Real-time tracking
- Screen capture
- Moderator access
DATA-DRIVEN DESIGN & DEVELOPMENT
The ArtVersion strategy team will provide detailed findings, (inclusive of video of usability testing sessions) insights, and recommendations for next steps, improvements, and user alignment. The Experience lab features whiteboard space, flexible meeting environments and is the ideal place for observing, taking notes and strategizing brand optimization.
We are curiosity-driven and inspired by UI/UX design
Industry recognized
Award-winning user experience design agency
With over two decades of experience in strategy and design, ArtVersion has received numerous recognitions and honors from renowned organizations.
