
Positioning brands for the optimal user experince.
ArtVersion Experience Lab
Our Experience Lab is designed as a destination for brands to engage in an experience-driven, hands-on collaboration to create and explore new ideas, innovate and solve UX challenges.

User Experience Design
As a leader in UX Design for over two decades, our team designs experiences to align with new initiatives, product launches, and overall optimization. Leveraging advanced technology and expert strategy, we work alongside your internal innovation departments to innovate new opportunities.

User Interface Design
From wireframing to full interface design execution, our in-house strategists, designers and developers will consult with you on standardization, best practices and compliance needs applicable to your industry, target market and company goals.

User Testing
In our lab or on your premises, we can assemble the ideal focus groups to perform user testing on both interface and experience levels. Our facilities are equipped with advanced technology inclusive of desktop, mobile and VR equipment for hands-on analyses.

Eye-Tracking & Hand-Gestures
We record, study and analyze hand gestures and eye movement for precise data-driven design decisions. Data sampling and analytics are part of the processes that directly contribute to design element placement, color palette selection as well as action point induction.

Data-Driven Design
Analytical discoveries are transformed into to design implementation with purpose and reasons behind layouts and interfaces. The result is an intuitive, frictionless experiential design created to increase conversion rates, application accessibility and ease of use.

Branded Interactions
Interfaces come in many different forms. From corporate websites, apps, e-commerce experiences to physical or digital project integrations, consistency in these controlled and guided interactions play an essential role in brand perception.
Experience Lab offers founders, corporate innovators, change-makers, and marketing teams an engaging environment to explore, create, and build a shared vision for unified digital products, customer experiences, and brand initiatives.
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We are UX focused
By listening, engaging and through research and analyses, we simplify complexities and create meaningful user experiences.
EXPERIENCE LAB
WHAT
A hands-on destination for the unified brand experience. A collaborative testing environment combining design strategy, user testing, competitive analysis, and UX strategies in an intuitive, free-flowing approach, supported by cutting edge technologies inclusive of exploratory rooms, modular user stations, eye-tracking, and touch screen recorders.
HOW
Refining personalized brand experiences across all platforms through testing user interactions and cognitive connections with a digital product, website or app. The results of the user experience studies are then used to determine the improvements to the properties from where the action points are placed to refining overall user journeys.
WHY
Through user experience testing we determine relations between affective (emotion and feeling) and cognitive (thinking) connections and how much each contributes to overall user experience. This system further allows for modeling suggestive outcomes and serving as building blocks in creating stronger connections to the audience by addressing their needs.
WHO
Rated #1 in User Experience Design, ArtVersion Experience Lab is supported by a full-service team of designers, strategists and developers – recognized for creative and market-leading solutions by Clutch, Forbes and The Manifest.
ANALYTICAL DISCOVERIES
The ArtVersion Experience lab is the premier usability testing and ux research space in Chicago featuring state-of-the-art usability testing technology allowing you to gain a better understanding of how users perceive and experience your brand.
USABILITY STUDIES & USER-CENTERED DESIGN
Our detailed and innovative testing process observes the behaviors & interactions of users based around a target audience, interacting with your website or prototype.
- Customized on-site usability testing
- Eye-tracking
- Facial expression observation
- Verbal reaction
- Mac and PC screen range up to 70”
- Screen resolution based on audience demographic
- High-resolution session recording
- Client viewing monitor
- Real-time tracking
- Screen capture
- Moderator access
DATA-DRIVEN DESIGN & DEVELOPMENT
The ArtVersion strategy team will provide detailed findings, (inclusive of video of usability testing sessions) insights, and recommendations for next steps, improvements, and user alignment. The Experience lab features whiteboard space, flexible meeting environments and is the ideal place for observing, taking notes and strategizing brand optimization.
More UI/UX design topics
We are curiosity-driven and inspired by UI/UX design
User Experience Design Strategy
User experience design strategy makes designing a website or an app experiential with the most positive and optimal journeys for a user.
Website Usability
While having a well-designed site is important, it’s important to remember to work on optimizing for website usability.
UI/UX Design Firm
We are UI/UX design firm with proven decades-long experience in designing interfaces for startups and fortune 500 companies.
App User Interface Design
Because apps easily get popular through word of mouth, it’s important that you create a design that wows users. Ideally, you want your app to be easy to use, intuitive, and unique.
User Experience Design
In our UX design process, we are going beyond aesthetics and functionality, we equally focus on user experience in usability and accessibility.
User Interface Design
How do real people use the digital media interface? The user interface is one of the most powerful tools in the creation of an effective and compelling user experience.