All posts tagged: User Experience Design

A PLAN TO REBRAND: REFRESHING A BRAND TO INCREASE PROFIT, STAY RELEVANT AND INCREASE VISIBILITY

For many businesses, time is almost always at a minimum and a rebrand isn’t always top of mind. However, refreshing a brand is not only necessary to stay relevant, but directly influences profit. A brand refresh is a way to promote a new and improved brand, website and visuals. The process can actually be a great tool for a brand to learn more about their vision, with the correct tools and assistance. While a brand refresh doesn’t mean a brand is completely revamped or unrecognizable, it is focused around the idea of evaluating areas that could use a new perspective, either visually or in context or expanding and leveraging on the aspects that are working well. This could be in support of a new product launch, reaching a new market, or invigorating an existing customer base. As a business grows, it is important that brand reflects that growth and the current…

11 days ago

User Experience Designed Right

If your goal is to improve conversion and engagement on your website, mobile app or even application, you need to start by focusing on user experience design. Many business owners focus too much on the actual words and copy on the web page, and not enough on the design. Some understand that they need to work on the design but do not really have the skills to come up with concepts that can improve their metrics. So the question is: How do you go about implementing UX design if you don’t have much experience? While there are a countless number of things that you can work on, it’s best to start on the key things that will help you see a dramatic improvement in your website’s performance. It’s a smart idea to start by focusing on your target user. Build user roles and brainstorm what kinds of imagery, color schemes…

4 years, 8 months ago

How Responsive Web Design Changed the Web

One of the most game changing trends in the Internet marketing industry has been responsive web design. This web design approach builds a website so that it adapts to the platform and device that the visitor is using. For instance, a visitor using an iPhone will be presented with an iPhone optimized browsing experience. If that same visitor switches to a tablet, he will be presented with a website that’s optimized for tablets. How Responsive Websites Are Changing the Industry The rise of responsive design couldn’t have come at a more perfect time. More people are using mobile devices to browse the Internet than ever. Companies typically used mobile websites to offer a positive user experience for mobile users. While mobile websites accomplished the job in offering a mobile optimized web experience, it came with many limitations. Companies had to invest in SEO and content for both their mobile and…

5 years, 5 months ago

Dedicated Mobile vs. Responsive Web Design

In every great area of technology, there are always two platforms, which are always portrayed as battling, to become the number one platform being used. Today, that battle is being fought, over the mobile internet, by dedicated mobile sites and responsive web design (RWD). As your organization moves into the mobile web world, which platform do you believe is a best fit, for not only your organization, but your target audience as well? As the mobile world continues to grow, the battle between dedicated mobiles sites and RWD does not seem to be going anywhere fast. When designing your site, for the mobile web, there are various benefits for both platforms, finding out which one will suit your organization the best, should be based off what your target audience is looking for, and combined with your organization’s brand. To get the full experience, out of either dedicated mobile sites or…

6 years, 3 months ago

Branding Through the User Interface

New advances in branding are popping up every day, as more marketing strategies and techniques are being introduced to the public, it is becoming easier and easier for organizations to push their brands to the world.  As your organization’s pushing into the future, have you neglected to take advantage of these advances in marketing and branding? The user interface design is set up to expand your brand identity to a larger target audience. Every organization should display a user interface face that fully reflections their brand, along with their story, throughout every aspect, to generate an award-winning user experience. Allocating the user interface, as a marketing tool will ensure greater return on investments. Providing a user interface that will be able to marketing your brand will establish a more enjoyable experience for the end-user. When thinking about using the user interface and user experience, to boost brand recognition, think about…

6 years, 3 months ago

Breaking Out of Your Old User Interface into Something New

Technology is growing faster today than it ever has before. According to Morgan Stanley, the world is in its 5th technological evolution, within the last 50 years. With technology moving at the rate it is, do you have a website, along with a user interface and user experience, which can compete with today’s standards? Many organizations have well established websites, which were created within the past decade. Although, these websites may have been exceptional at the time they were designed, and established, the standards for websites change very rapidly. Sites designed in 2008 or earlier, do not only lead up to today’s website standards, they have also fallen behind in the user experience category. The user interface is a reflection of how the user will feel throughout their entire experience. As technology grows and moves, so does your target audience. As you may already know, your target audience likes to…

6 years, 3 months ago