The COVID-19 pandemic had an almost immediate and widespread impact on people across all levels of our society. As a result, the U.S. has since witnessed a decline in its labor force, particularly with women.
The drastic exodus of women from the labor force was termed the “she-cession” by many in the industry. Those that remained were often left in a virtually impossible situation where they had to hold a full-time job while also taking care of their families around the clock.
In a recent article published by Ad Age, the women in the Amp Community shared their stories about the challenges they faced, their strategies for getting through them, and how the industry can make changes to better support women. Katie Re, Brand Strategist at ArtVersion, talks about her experience and how she felt supported throughout the pandemic, exemplifying how companies can adapt to changing situations and circumstances.
“Our agency has always been completely understanding and accommodating to the things that come up—and because working from home has caused everyday life to blend with work, disruptions happen more often. But it’s never an issue, and our team never has to worry about something like that affecting their salary or standing at the company.”
– Katie Re, Brand Strategist at ArtVersion
Ad Age is a daily must-read for decision-makers and disruptors across the marketing and media landscape since 1930. Ad Age is a global media brand focused on curated creativity, data and analysis, people and culture, and innovation and forecasting. Ad Age is an affiliate of Crain Communications, one of the largest privately owned business media companies with 21 leading business, trade and consumer brands in North America, Europe and Asia. ArtVersion’s full profile on Ad Age can be viewed at the link here.
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About ArtVersion
ArtVersion® (https://artversion.com/) is a creative agency headquartered in Chicago, IL, globally acclaimed for user interface (UI) and user experience (UX) design. With over twenty years of leading expertise in graphic design, branding and web development, ArtVersion works with clients worldwide to craft dynamic strategies, visuals and messaging that delivers powerful user experiences. ArtVersion’s services range from conceptualization, design & layout, and content strategies relevant to digital web and print delivery methods.