These days, brands are “stretching” to find meaningful ways to reach consumers. And it’s not so easy.

With the dawn of a new year on the horizon, and in-person experiences still paused because of COVID-19 protocols and major spikes, it’s no secret that “digitization” and a sound online experience remains vital to brand success. This includes evaluating web design, graphic design, UI/UX design or even strategic branding and visual identity.

As 2020 concludes, brand efforts to both personalize communications and hammer home unified advertising messages across print and digital platforms continue to be increasingly popular themes relevant for strategy. ArtVersion, alongside other Ad Age Amp community members, shared insights on the top advertising industry trends to watch out for in 2021.

“Consumers have come to expect a deeper connection with the brands they interact with. When you consider the recommendation algorithms found on many sites and platforms, it makes sense why consumers only want to be offered products and services that fit into their lifestyle and preferences – they’ve been trained to expect that type of experience, and they are not going to let go of that anytime soon.”

Katie Re, Brand Strategist at ArtVersion

Katie Re, Brand Strategist at ArtVersion

The article follows up on a series of other Amp Spotlight publications by Ad Age. Most recently, ArtVersion’s marketplace insight on COVID-19’s correlation with 2021 agency budgets was also featured by Ad Age in late-September.

Ad Age is a daily must-read for decision-makers and disruptors across the marketing and media landscape since 1930. Ad Age is a global media brand focused on curated creativity, data and analysis, people and culture, and innovation and forecasting. Ad Age is an affiliate of Crain Communications, one of the largest privately owned business media companies with 21 leading business, trade and consumer brands in North America, Europe and Asia.

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About ArtVersion

ArtVersion® ( is a creative agency headquartered in Chicago, IL, globally acclaimed for user interface (UI) and user experience (UX) design. With over twenty years of leading expertise in graphic design, branding and web development, ArtVersion works with clients worldwide to craft dynamic strategies, visuals and messaging that delivers powerful user experiences. ArtVersion’s services range from conceptualization, design & layout, and content strategies relevant to digital web and print delivery methods. ArtVersion also boasts a best-in-class user experience lab to help clients reimagine their brand and push creative boundaries.