Adpulp: A Closer Look at ArtVersion® and MediaBlink™ by Adpulp

In a recent feature, ArtVersion has been recognized by leading advertising and marketing publication Adpulp for their collaboration with New Orleans-based commercial printer and direct mail company MediaBlink™.

The publication offers key insights on the advantages of personal protective equipment (PPE) while highlighting MediaBlink™’s success story, which claimed three honors from the prestigious MUSE Creative Awards for “Branding,” “Business-to-Business,” and “User Experience” categories. The project consisted of an integrated re-brand for MediaBlink™ including naming strategy, web domain acquisition and social media marketing, amongst other focuses. It has extended even further into the spotlight following MediaBlink™’s adaptive manufacturing shift and FaceShield™ production in response to this year’s COVID-19 crisis. The company has already donated over 18,000 shields.

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Founded by copywriter David Burn and marketing technologist Shawn Hartley in 2004, Adpulp offers a unique point of view on today’s most pressing topics in marketing communications. Adpulp publishes a variety of inside-the-industry voices to help advance the practitioner’s point of view, and to support ad-makers in their quest to raise standards and create better work. Since their launch, Adpulp has been profiled and/or quoted by leading media outlets including The Wall Street Journal, Chicago Sun-Times, Inc., Adweek and Ad Age, amongst several others.

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