ArtVersion Advocates User-Centric Design on Fast Company’s Executive Board

When Fast Company posed the question to industry leaders, “What are the best tips for designing a website that will get noticed in today’s competitive marketplace,” it was right up ArtVersion’s alley. Today is all about tech and having that unmistakable digital design presence, and most importantly, how can it stand out against the noise of every other competitor? Kicking off this month’s Fast Company Executive Board contribution, ArtVersion’s Goran Paun shared his industry expertise and intuition about what can truly capture a user’s attention with a seamless website and web design.  

For Paun, the best tip and trick is to adopt a user-centered approach, an intuitive layout, and relevant content to tie it all together. In his contribution to the discussion, he states:


“Adopting a user-centric approach is crucial. It’s as simple as that. It’s all about understanding your users’ needs, wants, and expectations. This includes simple navigation, an intuitive layout, and relevant content. By prioritizing the user experience, web design becomes more engaging and enhances customer satisfaction, which affects loyalty, thus elevating brand authenticity and distinction in the marketplace.”

Goran Paun, Principal & Creative Director at ArtVersion

ArtVersion has long advocated for user-centric design strategies that elevate every user’s experience, while still intersecting innovation and an experiential eye to every detail curated. User-centric design prioritizes the user, and every design decision is based on the user’s perspective and their preference. The team has dissected the different angles in which user-centric design methodologies can create a strong web presence in previous periodicals for Fast Company as well, highlighting their passion for helping brands become a differentiator. 

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About ArtVersion

ArtVersion Agency is a Chicago-based independent creative agency committed to delivering innovative web design, UX design, graphic design, branding strategy, and digital marketing solutions. With a dedicated team of experienced designers and strategists, ArtVersion guides brands through the complexities of the digital landscape, ensuring businesses of all sizes have the resources and tools to thrive in the digital world. To learn more, visit

About Fast Company

Fast Company is a leading business media brand that focuses on technology, leadership, world changing ideas, creativity, and more. Launched in 1995, Fast Company continues to develop editorial pieces that reinvent innovation.