The business world is in a continuous period of change, and many agency leaders are keeping their fingers on the pulse of these shifts. To ensure leaders can stay on top of today’s conditions that are affecting the market, they must adjust to employee feedback and listen to their consumer base.  

To kick off their continued contribution to Forbes Agency Council, ArtVersion shared their advice on what trend is bound to become prominent in 2023. Goran Paun shared his take on where these expected trends will lead: productivity and innovation. He shared that design thinking will become much more embraced throughout industries. Although design thinking has been an asset in the digital design industry, Paun stated that it will change the world of business as a whole when it is adopted by the masses. 

ArtVersion Creative Agency

“Everyone is talking about design thinking and how it’s changing the world of business. Historically, this methodology was mainly used by creatives and occasionally by academia. Currently, we are witnessing its mass adoption in other areas of strategic and operational business processes to boost productivity and innovation.” 

Goran Paun, Principal & Creative Director at ArtVersion

It isn’t solely design thinking that will reconceptualize the marketplace, but other highly pivotal trends in conjunction. Other industry leaders on the Forbes council shared their input such as a greater push for accessibility, a larger adoption of AI, and a renaissance of traditional media. Wherever the next business trend leads, agency leaders are ready to take charge. 

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About Forbes Agency Council

Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive. Read more about Forbes Councils here.

About ArtVersion

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.