All content that companies put out should be having a positive impact on the company as a whole. By directing customers back to your brand, more consumers will be introduced to the company and more likely to use your products and services. The Forbes Agency Council compiled 15 ways marketers can analyze a company’s content.

Consistency of content is one way to ensure content is working for a company rather than against. Goran Paun, Principal at ArtVersion, describes how content audit and content inventory are standard best practices for all marketers. By analyzing all content being produced, a company can identify what is working and what is not and then make changes accordingly.

ArtVersion Creative Agency

“Content audit and content inventory are the standard processes of strategic communication, both visual and narrative. It enables your team to catalog everything in a digestible form. These important steps can help with information architecture and communications infrastructure, keeping the form and function consistent with the brand by identifying gaps in areas that need to be expanded or reworked.”

Goran Paun, Principal & Creative Director at ArtVersion

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About ArtVersion

ArtVersion® ( is a creative agency headquartered in Chicago, IL, globally acclaimed for user interface (UI) and user experience (UX) design. With over twenty years of leading expertise in graphic design, branding and web development, ArtVersion works with clients worldwide to craft dynamic strategies, visuals and messaging that delivers powerful user experiences. ArtVersion’s services range from conceptualization, design & layout, and content strategies relevant to digital web and print delivery methods. ArtVersion also boasts a best-in-class user experience lab to help clients reimagine their brand and push creative boundaries.