In the fast-paced digital world, finding the right strategies to spur growth is a crucial part of any business. Understanding this, ArtVersion, an award-winning design consultancy, has shared valuable insights on how user experience (UX) and user interface (UI) designs can significantly influence a company’s growth strategy. In an enlightening discussion with Fast Company’s Executive Board, ArtVersion elucidates the power of innovation in driving immediate ROI and bolstering user retention.
The conversation offers an in-depth look at how innovative iterations can captivate users, promote brand loyalty, and attract a new user base. Principal & Creative Director at ArtVersion, Goran Paun, emphasizes the importance of offering a superior end-user experience to ensure sustainable long-term digital growth. The Fast Company piece dives into 14 key tactics that companies can harness to enhance their growth, positioning innovation as a top-tier strategy.
With the user experience at the core of its approach, ArtVersion’s strategies offer a fresh perspective on driving business growth. Through an exciting UX/UI design that resonates with users, a company can effectively tap into a word-of-mouth advertising mechanism that leads to exponential growth. Read on to delve into these transformative insights and learn how to set your company on a sustainable growth trajectory.
With extensive knowledge of all things UX/UI design, ArtVersion was happy to share strategies and best practices to help other businesses grow their company on FastCompany’s Executive Board. “An innovative iteration of a current product or service is one method that can bring immediate ROI,” stated ArtVersion’s Goran Paun. Making users happy keeps user retention high, and innovation is always exciting for audiences.
In FastCompany’s article, ArtVersion shared how innovative insights lead to increased love of the brand and the emergence of new users. The article also discussed 14 ways companies can increase their growth, with innovation coming in at number five.
UX/UI design that makes a user’s life easier or captures their interest can play a major role in a company’s ability to gain new users. Users will often pass along exciting experiences or information to others leading to potentially exponential growth.
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“An innovative iteration of a current product or service is one method that can bring immediate ROI. Better end-user experiences always work in favor of overall business objectives. Happy users are the most loyal users and loyal users are the best ambassadors for your brand. A growth strategy should be structured for longevity and this is the only way to make it sustainable long term.”
– Goran Paun, Principal & Creative Director at ArtVersion
About Fast Company
Fast Company is a leading business media brand that focuses on technology, leadership, world changing ideas, creativity, and more. Launched in 1995, Fast Company continues to develop editorial pieces that reinvent innovation.
About ArtVersion
ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.