With extensive knowledge of all things UX/UI design, ArtVersion was happy to share strategies and best practices to help other businesses grow their company on FastCompany’s Executive Board. “An innovative iteration of a current product or service is one method that can bring immediate ROI,” stated ArtVersion’s Goran Paun. Making users happy keeps user retention high, and innovation is always exciting for audiences.

In FastCompany’s article, ArtVersion shared how innovative insights lead to increased love of the brand and the emergence of new users. The article also discussed 14 ways companies can increase their growth, with innovation coming in at number five.

UX/UI design that makes a user’s life easier or captures their interest can play a major role in a company’s ability to gain new users. Users will often pass along exciting experiences or information to others leading to potentially exponential growth.

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Goran Paun, Principal & Creative Director at ArtVersion
Goran Paun, Principal & Creative Director at ArtVersion

“An innovative iteration of a current product or service is one method that can bring immediate ROI. Better end-user experiences always work in favor of overall business objectives. Happy users are the most loyal users and loyal users are the best ambassadors for your brand. A growth strategy should be structured for longevity and this is the only way to make it sustainable long term.”

 – Goran Paun, Principal & Creative Director at ArtVersion

About Fast Company

Fast Company is a leading business media brand that focuses on technology, leadership, world changing ideas, creativity, and more. Launched in 1995, Fast Company continues to develop editorial pieces that reinvent innovation. 

About ArtVersion

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.