By Forbes Contributing Author; Goran Paun, ArtVersion Interactive

Realizing that design can be a powerful conversion tool with the ability to turn strategy into tangible business results, companies in the healthcare, technology, economics, transportation, entertainment and segments beyond are leaning on and investing in optimized design strategies to support their next phase of growth. ArtVersion’s founder and creative director shares perspective with Forbes.

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Designers, marketers and strategists working together can make these experiences seamless by considering the context of use and what differentiates the brand from its competition.

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