ArtVersion Interactive Agency Creative Director and Founder on How Customer Journeys Can Add Value to Client Projects

Some agencies decide to create customer journey maps and then use their analysis to discover where there are gaps in communication and where their clients succeed in customer satisfaction. According to Goran Paun, Creative Director at ArtVersion Interactive, “Journey mapping…encourages stakeholders to consider the customer’s needs, wants, emotions and questions, and [creates] the path to fulfill those needs.”

Campaign Monitor ArtVersion

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