The growth of technology is changing many industries as we know them—and although significantly apparent in UI/UX and web design, the retail industry is also drastically evolving through tech. Additionally, when the digital meets the physical, there is an overlap in how industry leaders are leveraging technology growth.

As a core topic for this month’s Retail Today Quarterly Roundtable, ArtVersion lent its expertise to the digital publication regarding their thoughts on the matter. The question at hand prompted industry leaders to consider the intersection of physical retail and eCommerce and what industries should keep their eye on to ensure both realms succeed. ArtVersion’s Goran Paun shared that cohesion is an often overlooked, but highly significant factor.  

“When it comes down to creating a seamless online and in-store experience, one important aspect shouldn’t be overlooked: cohesion. Many stakeholders across different industries are seeking the help of digital design agencies because although they have innovative products and services that are thriving, their online experience sometimes has yet to cohesively mirror their innovation. Thus, a huge part of a seamless experience is a consistent and experiential online presence—digital product, website design, branding alignment, and more, to bridge the chasm between the digital and physical. This can also entail how a company is presenting itself across platforms such as social media posts with a clear design language that aligns universally across a brand’s identity.”


Goran Paun

Read the full roundtable publication here

About ArtVersion

ArtVersion Agency is a Chicago-based independent creative agency committed to delivering innovative web design, UX design, graphic design, branding strategy, and digital marketing solutions. With a dedicated team of experienced designers and strategists, ArtVersion guides brands through the complexities of the digital landscape, ensuring businesses of all sizes have the resources and tools to thrive in the digital world. To learn more, visit artversion.com.

About Retail Today

Retail Today is an online digital magazine that shares insights and information on the latest news for retail and eCommerce. From technology, issues, trends, and more, Retail Today is an online portal for all insights that are shaping the retail industry today.