ArtVersion’s Director of Strategy Contributes Perspective on The State of Websites for Launching and Growing Businesses
ArtVersion partner Clutch surveyed 351 small business owners to learn more about how they approach websites, and how they plan to invest in their websites in 2018 and the future. Across small businesses of all sizes, from 1 to 500 employees, most (48%) had a website since before 2017. Small businesses rely on websites to engage their existing customers while attracting new ones. Websites can also provide confirmation that a business is legitimate by publicly listing its mission, address, and contact information. “You need to be able to be found,” said Vanessa Petersen, Executive Director of Strategy at ArtVersion Interactive Agency, a Chicago-based branding and web design agency. “Having a website is a qualifier.”
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