ArtVersion’s Director of Strategy Contributes Perspective on The State of Websites for Launching and Growing Businesses
ArtVersion partner Clutch surveyed 351 small business owners to learn more about how they approach websites, and how they plan to invest in their websites in 2018 and the future. Across small businesses of all sizes, from 1 to 500 employees, most (48%) had a website since before 2017. Companies rely on websites to engage their existing customers while attracting new ones. Websites can also provide confirmation that a business is legitimate by publicly listing its mission, address, and contact information. “You need to be able to be found,” said Vanessa Petersen, Executive Director of Strategy at ArtVersion Interactive Agency, a Chicago-based branding and web design agency. “Having a website is a qualifier.”
To stay competitive, an increasing number of small businesses websites are planning to enhance. According to the survey, 25% intend to increase their investment in website improvements in 2018, focusing on mobile optimization, user-friendly design, and enhanced functionality. This reflects a broader trend of adapting to consumer preferences, as more people use smartphones and other mobile devices to browse the internet.
Furthermore, the integration of advanced technologies such as artificial intelligence (AI) and machine learning for personalized experiences is becoming a priority for many small business owners. Around 15% of respondents expressed a desire to incorporate these technologies into their websites to improve customer interaction and satisfaction. This shift towards more interactive and responsive websites indicates that small businesses are recognizing the importance of technology in staying relevant and competitive in the digital marketplace. A brand focused website, not matter its size, can truly make a pivotal impact on audience and consumer perception. It is also about merging innovative design with user-centric experiences for audience memorability—allowing growing companies to make a huge impact in the digital space.
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