Brands always have their finger on the pulse of the growing market to truly stay relevant in a competitive landscape that has many companies vying for user retention. With the surplus of routes to take in order to drive conversions and user loyalty—brand refreshes, experiential e-commerce strategies, or strengthening a sturdy online presence, these approaches all come down to one core goal: stabilizing a seamless marketing authority.
An authentic and active presence boosts audience engagement that reflects the care and attention a brand prioritizes with their users and consumers. ArtVersion, along with other leaders from the Fast Company Executive Board shared why an authentic marketing presence can support a company, especially in a highly digital culture. ArtVersion highlighted the importance of consistency within a visual narrative for a positive brand perception and to ignite consumer interactions.
“Brand consistency is fundamental in online and real-world user experiences. Visual and narrative consistency conveys the brand character and echoes the brand awareness, contributing to general brand perception. Naturally, users will interact with a brand in multiple ways, and for a brand to solidify its identity, its style and tonality in cross-channel communication need to be in sync.”
– Goran Paun, Principal & Creative Director at ArtVersion
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About Fast Company
Fast Company is a leading business media brand that focuses on technology, leadership, world changing ideas, creativity, and more. Launched in 1995, Fast Company continues to develop editorial pieces that reinvent innovation.
About ArtVersion
ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.