To understand and the journey of a consumer, it is important to analyze why they make the decisions they do. This means understanding their motives for purchasing; from the grocery store, clothes to appliances everyone has motives and reasons for their behavior. Factors can include environment, politics, and economy which impact the way a user interacts with brands and companies daily.

Why Data Matters 

Data is at the forefront of everything we do. From logging on social media, searching for that new dress on amazon and eating out at our favorite restaurant. Companies like Facebook collect the data on your social media habits (likes, friends, interests) Amazon tracks what dress you bought and what other items you might be interested in and even your bank collects data on how often you spend money and where for security purposes of course. Many people have considered collecting our behavior as data points to be a breach of privacy and frankly, a bit creepy. As much as consumers might find it to be uncomfortable, we are still benefiting from the collection of data to transform that into impactful forms of design, marketing, and advertising.

The New Buzz Word: Experience 

You might have heard the word experience all over the news in the last few months. From experiential marketing, customer experience and user experience, these phrases and even job titles have been increasing in popularity. Consumers are focusing more and more on experience, and this is because of the data on new generations and changing patterns within the purchasing power of the consumer. Gone are the days of companies and brands informing the consumer what to buy, but now consumers are looking for a connection and experience with a brand and the power to make their own choice.

How Data and Experience Work Together 

Data-driven design is an important and best practice for any web development company going into 2020. This is because of data collected on the consumer shapes and influences the way an experience is designed. When we think of user experience in web design, this is the practice of using the data on how a user interacts with the journeys and pathways created for them based on user testing and analysis that is done before the design is created.

Not only is data and experience important in the worlds of marketing, web design, branding but it is important for any industry that involves consumers- which most do. Being able to understand and learn more about the consumer and what their habits are only increasing the number of successful outcomes that a business strives for- thanks to the partnership between data and experience.