By Forbes Contributing Author; Goran Paun – Founder, Art Version Company

Intuitive design is the invisible element supporting any successful product. When intuition is honed and leveraged appropriately throughout the design process, the end user can focus on their task without even having to stop and think about it.

So how does a designer train their intuitive design process? While intuition can come from a gut feeling, truly successful designs come from informed intuition. A feeling doesn’t amount to much if it isn’t backed by fact. In order guide users successfully, designers need to support their initial intuition with research to help inform their process.

In our recent article published through Forbes Agency Council, we share how tips on how designers can ground intuitive design in informed decision-making and give examples of how successful designers have used it in their creative process. Using researched intuition, designers can steer innovation grounded in informed connectivity.

Read More: Full Article

About Forbes Agency Council

Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive. Read more about Forbes Councils here.