With all the possibilities to curate inventive yet impactful marketing strategies, customer testimonials have always stood the test of time. The affirming words from clients and consumers alike, can place value and trust on a product or service. Leveraging positive testimonials through the multiplicity of social media platforms and other outlets of communication, further establishes a company’s credibility—a driving factor for potentially new customers to take interest in a brand.  

ArtVersion, alongside other Forbes Agency Council members, offered their insight on effective strategies for brands to utilize customer testimonials as a mode to strengthen their confidence that a product/service will provide a positive outcome, which in turn simultaneously strengthens trust. ArtVersion’s Principal and Creative Director Goran Paun, highlighted the importance of customer testimonials as feedback to further gather what consumers value most. 

Goran Paun
Goran Paun, Principal & Creative Director at ArtVersion

“There are many ways to aggregate customer testimonials and users’ feedback, which is typically fragmented, divided and industry-specific. Brands are using testimonials as valuable feedback to understand what their users care about the most, and YouTube is at the pinnacle when it comes to audio-visual representation, authenticity and critical mass. The same is true for leveraging brand ambassadors, as the reach is massive.”

Goran Paun, Principal & Creative Director at ArtVersion

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About Forbes Agency Council

Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive. Read more about Forbes Councils here.

About ArtVersion

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.