By Forbes Expert Panel, Forbes Agency Council
Blogs have been around for a long time. In the past decade, however, the marketing potential of blogs has grown exponentially.
With content marketing drawing in more consumers and converting them than ever before, many companies noticed the potential for exposure and connection and decided to start blogs to showcase and highlight their brand. However, when it comes to a marketing blog, there are only a few ways to do it right and a lot of ways to do it wrong.
Fifteen professionals from Forbes Agency Council explore some of the most crucial steps a company should take if it wants to make its blog relevant and unique to its brand.
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About Forbes Agency Council
Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.