Leveraging Microinteractions to Convert & Retain

By Forbes Contributing Author; Goran Paunovic – Founder, Art Version Company

Modern consumers have proven to be receptive to data-driven user experience (UX) design that keeps them in control of an online journey. For brands, conversion and retention requires analyzing several layers of engagement as well as making sense of behavioral triggers.

Because of engagement volatility, the importance of a frictionless user experience cannot be underestimated. It’s critical that users are constantly reassured they’re on the right track in terms of finding exactly what information they set out for. Thus, rely on microinteractions to support error prevention and avoid confusing, misleading interface design.

Goran Paunovic, Principal & Creative Director at ArtVersion

Our latest article, published through Forbes Agency Council, explores the impact of microinteractions in seamless UI/UX design to guide consumers on the user journey. Microinteractions can be deployed in a variety of formats within an interface to keep users both attentive and in-control. Read more at the link below.

Read More: Full Article

About Forbes Agency Council

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