Written by Versions Collective
Perspective on strengthening the connection between consumer and brand through digital strategies and optimization.
Visual experience is the first pathway on the journey to conversion, and in order to move seamlessly through to conversion, written content must align with the design aspect of the interface. In creating a cohesive brand experience, the design strategy should lead the user to the content, enabling an intuitive connection. Through this strategic process, the user can recall visual aspects, functionalities and the core messaging of the brand. The result is a value added and conversion driven experience no matter the delivery method – blog post, white paper, podcast or interactive video. In fact, last year, according to a study by the Content Marketing Institute, 88% of B2B companies employed these strategies. The pursuit is ultimately a stronger digital connection between the brand and consumer, in the absence of a face-to-face connection. So how to we get there?
Original Article at: Forbes.com