Visual Brand Audit

Our visual brand audit can help you discover what your brand image is really saying and put it in alignment with your company vision. When it comes to your brand, everything is important. From the way you interact with your customers, to what your unique selling proposition is and how your business is presented. The one thing, however, that’s immediately noticeable is your brand’s visual image. This can include logo, the fonts being used in advertising and marketing material, and your company’s overall visual presentation, color, and style.

Corporate Identity plays a significant role in the way an organization is viewed by both internal and external audiences. Your corporate identity should always reflect your brand’s uniqueness, differentiation, and value. There are a few things your company needs to have standardized to ensure effective branding for all your marketing efforts: Company Logo, Corporate Fonts, Corporate Colors, Design Elements, Tone of the Images, and Style. This will help your branding efforts with regards to consistency, accuracy, and strengthening of your overall brand image.

Colors, availability, and usage guidelines for consistency.

Preparing your corporate materials with a consistent font for headlines, titles, subtitles, and body text.

Consistent use of color, color combinations, and corporate color palette on your online and print materials.

Consistent objects, patterns and shapes on your online and offline presentations in style and color.

When considering brand consistency, style and tonality in both written and visual form is evaluated.

Our services include auditing and evaluating your current corporate image and branding efforts. This evaluation program is specifically designed for medium and larger sized companies with 100 + employees.

After we finish the evaluation process, we’ll provide detailed information about the audit. We’ll provide a report that outlines how well your visual brand represents your company in different areas, and clearly identifies what areas of your brand need work. Then, we’ll start the design process to come up with concepts that serve as more impactful solutions.

Read more at: https://artversion.com/branding/agency/visual-brand-audit/

• Brand Focus
• Corporate Imagery
• Branding through Graphics
• Corporate Identity Development
• Web Conceptualization
• Corporate Branded Icons and Illustrations
• Redesign
• Logo Development and Redesign
• Branding Standards
• Corporate Visual Charts
• Corporate Fonts and Typefaces
• Development of Visual Branding

Our visual brand audit can give your company’s image clarity, transparency, and authority. We’ll take a look at your logo, marketing campaigns, and ads to pinpoint inconsistencies, confusing elements, and generally weak design. We’ll then create a plan to put your image in line with the vision of your brand.