Search engine optimization (SEO) is a dynamic and ongoing battle between website design and search engine companies. Websites constantly seek ways to achieve and maintain first-page rankings, while search engines continuously refine their algorithms to provide the best results for users.
Here, 11 members of the Forbes Agency Council share the SEO trends impacting their work this year and how they plan to address them.
Enhancing Security with SSL
Earlier this year, we observed a significant boost in our search engine rankings by implementing SSL across all our web pages. Search engines are increasingly prioritizing security, rewarding sites that adopt SSL with better positioning. However, simply switching to HTTPS is not enough. It’s crucial to follow best practices and established guidelines to ensure success. Proper information architecture is equally important to maximize the benefits of enhanced security.
– Goran Paun, ArtVersion Interactive Agency
SEO is a constantly evolving field, with new trends and challenges emerging regularly. By staying informed about these trends and adapting our strategies accordingly, we can continue to achieve strong search engine performance and drive meaningful results for our clients. The insights from Forbes Agency Council members highlight the importance of security, user experience, content quality, and technological advancements in shaping the future of SEO.