Forbes Expert Panel and ArtVersion Discuss Influencer Marketing

The rise and continued success of influencer marketing have created new opportunities for brands to expand their reach with new audiences. Engagement with an influencer’s following has been a heavy focus for many companies, particularly with social media as a tool to drive conversions through relatability. Many brands seek out influencers based on their personality, follower demographics, and the content they produce.

In Forbes’ latest expert panel, they posed a question from a refreshing angle: what happens when an influencer engages with a brand first? Creating nuanced marketing campaigns to match their audience’s expectations, an influencer’s online image and a brand’s ethos are all important aspects when considering collaboration.

ArtVersion shared their assessment on how to have a productive conversation with influencers seeking brand partnerships and why creating a strategy that focuses on aligning your brand story with an influencer’s personality, is key. 

Goran Paun
Goran Paun, Principal & Creative Director at ArtVersion

“There needs to be a match of the product with the personality of the influencer. Create a strategy that will work with brand goals and marketing while also being engaging and intriguing for the influencer to take on. Pulling the influencer into the brand story will help them develop a meaningful journey and more powerful content for their followers and subscribers to enjoy.”

Goran Paun, Principal & Creative Director at ArtVersion

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About Forbes Agency Council

Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive. Read more about Forbes Councils here.

About ArtVersion

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.