Transforming Local Advertising Via User Persona Analysis

In the face of challenging economic circumstances, there’s never been a more opportune time to support local. Whether it’s developing homegrown community partnerships or accumulating word-of-mouth buzz around the neighborhood, a localized advertising and marketing strategy makes a difference – even if executed from a distance. Culture’s shift to digital-centric brand experiences means that geography is no longer a barrier to entry for consumer engagement.

In a recent article, ArtVersion, alongside other Forbes Agency Council members, shared insights on some of the top strategies driving success with localized advertising. Goran Paunovic, Principal & Creative Director at ArtVersion, emphasized understanding the needs and personas of local users as an important strategy for brands to consider when targeting a splash with local advertising. Paunovic elaborated on the value of research and metrics as key measurables when factoring user personas into the equation of brand experience at the local level.

Goran Paunovic
Goran Paunovic, Principal & Creative Director at ArtVersion

Understanding user needs and user personas on a local level is key. Serving customers on a local level entails understanding of market dynamics and trends in the area. Research, analyses and metrics can provide proper answers. It’s all dependent on the company focus and targeted deliverables. No market is too big or too small to serve; it all circles back to processes and best practices.

Goran Paunovic, Principal & Creative Director at ArtVersion

Read More: Full Article

About Forbes Agency Council

Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive. Read more about Forbes Councils here.

About ArtVersion

ArtVersion® (https://artversion.com/) is a creative agency headquartered in Chicago, IL, globally acclaimed for user interface (UI) and user experience (UX) design. With over twenty years of leading expertise in graphic design, branding and web development, ArtVersion works with clients worldwide to craft dynamic strategies, visuals and messaging that delivers powerful user experiences. ArtVersion’s services range from conceptualization, design & layout, and content strategies relevant to digital web and print delivery methods. ArtVersion also boasts a best-in-class user experience lab to help clients reimagine their brand and push creative boundaries.