Written by Forbes Agency Council

ArtVersion’s creative director was cited in an article in Forbes by contributing his thoughts on the branding and marketing activities for audience engagement.

Have A Coherent Message

Designing an initiative that is relevant to the services and voice of the brand is key to ensuring that enough of a disruption is felt when engaging in promotions or publicity stunts. Be audacious, but while something might seem “of the moment,” it’s possible to act too quickly, or even rashly. Rather, work back to determine what you want to gain from the disruption and adjust actions accordingly. – Goran Paun, ArtVersion Interactive Agency

Read original article at: Forbes.com