In our first article published through Medium, the ArtVersion team focuses on the conversation surrounding experiential sound design in UX.
Although the concept of sound design in the UX world is not a new one, it often flies under the radar and goes unnoticed. But the fact is that sound and music have long been essential components of brand identity, effectively permeating the minds of consumers and enhancing brand awareness.
Whether it be through jingles or microinteractions along the user journey, major companies around the globe invest significant amounts of time and energy in the sound design of their products and services. The sounds that are made when a user clicks a button or starts an application may seem insignificant, but there is a reason behind each of these sounds. Moreover, these sounds generate tangible value in terms of influencing consumer behaviors and fostering brand loyalty.
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The ArtVersion team leverages creative and technical expertise to share our insights on relevant industry topics in the world of experiential digital design. Follow us on Medium to stay in tune with current and future trends, innovative stories and ideas, and more.
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