Written by Clarisa Herrera

Lynn Doherty, Director of Brand Strategy at ArtVersion, talks to PulsoSocial about the importance of brand strategy within startups. Creating a solid plan for brands when they launch a new product or new aspect of the company, is beyond necessary. Having these strategies in place elevate brand messaging and overall impact on consumers. ArtVersion lends its experience and focus on startups to go in depth about the challenges and solutions new companies can take in their branding initiatives.

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