Research
Research helps us understand what is happening, why it is happening, and what deserves attention before we decide what should change.
UX Research • Testing • Audits • Evaluation • Analytics
Our strategy and creative decisions are informed by research and analysis from the beginning of an engagement and throughout the project. That gives us something more useful than assumptions to work from. We look at how people use and experience the current product, what the data is telling us, how competitors frame the category, and where content, accessibility, or usability issues may be creating friction. Many of our processes are data-driven by design. The depth of research naturally depends on the engagement. Larger initiatives often begin with stakeholder interviews, workshops, analytics review, competitive analysis, and an evaluation of the existing experience. Smaller assignments may need only a focused review or a specific piece of validation.
Research Capabilities
The methods follow the question. We agree the scope before starting and use the combination of research, review, and testing the decision requires.
User Research
- Stakeholder and user interviews
- Usability testing
- Surveys and focus groups
- Task analysis
- Cognitive walkthroughs
- Customer journey mapping
- Personas development
- Focus groups
- User surveys
- Eye-tracking and attention studies
Audits and Analysis
- Website and UX audits
- Competitive analysis
- Brand audit
- Design system audit
- Content audits
- Comprehension testing
- Information architecture reviews
Accessibility Evaluation
- Interface accessibility testing
- Accessibility audits
- WCAG conformance reviews
- Keyboard and focus testing
- Screen reader evaluation
- Assistive technology and device testing
- Contrast, text resizing, and interface review
- Accessibility findings and remediation planning
Measurement and Validation
- Analytics and search visibility review
- Task completion and error analysis
- Engagement and conversion analysis
- Post-launch evaluation and benchmarking
- Comparative testing of design iterations
Our research process is built to fit the problem rather than become a process for its own sake.
Feedback loops, testing, iteration, and design reviews continually introduce new information that can shape the final outcome. After launch, research can return to compare the new experience against the original baseline and help establish what actually improved. Research informs strategy, creative, content, and technology, but it can also be commissioned on its own. An organization may need an independent view of an existing website, a usability study, or a third-party accessibility evaluation before deciding what to do next. We document the findings and provide recommendations that an internal team or another development partner can use.
User Research and Testing
Understanding behavior requires watching people use the experience. Interviews, moderated and unmoderated testing, surveys, focus groups, and task analysis help show where people hesitate, misread, abandon, or work around the system. Journey maps and personas are useful when they are built from that evidence rather than assumptions.
Audits and Analysis
An audit establishes a baseline. Website audits look at structure, content (visual and written language), performance, accessibility, search visibility, and conversion paths. Brand and design system audits look for inconsistency and drift. Competitive analysis shows the language, patterns, and expectations already established in the category.
Accessibility and Measurement
Accessibility gives research a defined standard to test against. We review WCAG 2.2 AA conformance, keyboard behavior, screen reader experience, interface patterns, and remediation needs. Measurement then returns after launch to compare the new experience against the original baseline.
Other Service Areas
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Brand Identity
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Web & Interface Design
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Design Standards
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Art Direction
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Print & Editorial Design
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Web Development
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Front-End Engineering
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Platform Architecture
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CMS Migrations
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APIs & Integrations
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Brand Strategy
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Digital Strategy
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Experience Strategy
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Content Strategy
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Positioning & Messaging
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Industries Served
