Brand Continuity Through Design Language In M&As
While there are many touchpoints and strategies that go into a merger and acquisitions (M&A) scenario, the preservation of a company’s legacy is important for many reasons, and...
Design Systems
A design system is an overarching language that embodies a brand’s design with a cohesive system of UI elements. Design systems, are also interchangeable with UI kits and reflect all the key assets that designers can use when coordinating the design of a digital product.
Energizing Your Brand with Activation and Enablement
Presenting your brand in a consistent and organized way is one of the best things you can do for your company or organization. Every company wants to uphold...
5 Key Theories of UX/UI Design: How to Utilize Psychology in Design
Psychology plays a huge role in the creation of good UX/UI design. Many psychological theories relate to design and should be considered by designers in their creative processes....
UX Design Goes Beyond Aesthetics: Implementing Design Best Practices
What Makes Good UX Design? When considering UX design most people believe the aesthetics of the design to be of utmost importance. While they do play a role,...
The Anatomy of Design Systems and Building User Experiences
Digital design can be best described as a plethora of moving pieces that come together in confluence to create one, cohesive and functional experience. Yet, for this to...
The Impact of Design Systems on Brand Experience
In today’s digitally-driven culture, delivering exceptionally designed products is paramount. As the user experience becomes ever more significant in today’s world, brands are finding they need to evolve...
Harnessing the Power of Visual Hierarchy: Guiding Users Through Your Website Effectively
Visual hierarchy is a fundamental design principle that plays a vital role in shaping user experience. By organizing and prioritizing design elements, you can guide users through your...