Event Marketing: Getting it Right Every Time
Whether its an annual trade show, sales meeting, summit or exhibition – having a brand presence at industry conferences and trade shows is a necessary element of any...
Engagement Marketing
Engagement marketing is synonymous with experiential marketing. Its main intent is to drive engagement for a brand through special events, also known as live marketing because audiences are able to participate in events and interact with brand representatives in person.
Mastering the Art of Customer Engagement Marketing
Traditionally, customers have always been critical to the success of a brand – however, today’s consumer seems to hold all the cards. With the rise of community brand...