How Web Presence Impacts Overall Brand Positioning
Recent research about how small businesses use websites and social media suggests some striking trends: One in five small businesses use social media in place of a website,...
Lead Generation
Lead generation is the beginning of gaining consumer interest in a product or service. A persons phone number or email is the easiest way companies can create interest in their brand and generate new customers. Exciting marketing techniques generate leads for new customers.
Generating Leads Through Digital Content Marketing
It may be surprising to know that the majority of leads that actually result in conversion in today’s market are derived from digital marketing efforts. Companies that engage...
Positioning Your Content Marketing for Lead Generation
Creating great content is top of mind for an increasing number of companies looking to expand market share, and with that, new content marketing plans are popping up like...
Content Strategy: Crafting Shareable Messaging
In the current digital landscape, content strategy has become the name of the game, and shareability is one of the most important aspects for a content marketing strategy to gain...