Serif Is Back: The Return of Character
Design loves to swing like a pendulum. What feels fresh today can look tired tomorrow, only to
Logo Design
Custom logo design is one of the first steps in creating brand design systems. A logotype is a center point of brand communications and the foundation for all marketing and branding initiatives. We share principles and design methods that enable us to create a unique and practical logo design that, at the same time, defines brand identity and reinforces company culture.
Table of Contents
Integrated Services
One partner, one plan. We tie your identity, website, and tech stack into a single system your team can trust. You end up with a cohesive backbone—simple to manage and strong at scale.
Articles
Refreshing a Brand from the Ground Up
Every brand has a story, but sometimes that story needs a refresh to stay relevant, compelling, and
The Significance of Trademark Symbols
Within the design world, many trademarks make an appearance. From trademarks to service marks, and registration marks,
Best Practices for Building a Brand Guide
Companies share their logos for marketing purposes all the time in hopes of getting more people to
Logo Design and Brand Standard Fundamentals
Logo design is the bedrock of successful branding, so shortcuts are not an option. The process of
Design’s Influence on Brilliant Fashion Strategy
With a crisp breeze circulating through the Windy City, summer is in the air. As 2020’s halftime
4 Logo Design Tips from The Experts
Brand identity is all around from print & packaging to digital, so its no surprise that the ArtVersion
5 Elements of An Effective Logo Design
An effective logo can be the catalyst for a great product or company launch. They are the
Logo Design
Designing a logo for your company is more than just a creative endeavor; it’s a strategic process
Brand Refresh: Establishing a New Brand Identity
For companies, changes in the industry and marketplace are inevitable. However, it’s not very often that companies
Rethinking Your Logo Design
An organization’s logo is the visual aspect, which their target audience relates and refers them to. Having
Designing a Logo for All Forms of Media
New types of media are being released into the world everyday and it is appropriate for every
What is RWD?
Due to the fact that many Internet users are now using mobile devices like smart phones and
How Graphic Design Affects Your Business’s Public Appearance
Graphic design is the creation of graphics by an artist that articulate your brand message, meaning and promise,
Corporate Identity Design
The Corporate ID (identity) is the essential persona that a business, company or entity uses to facilitate
Best Practices in Corporate Identity Design
Have you ever been handed a card with a great logo design on it? Ever wondered what
The Power of Branding Through Graphics
In today’s saturated market, the establishment of a robust and distinctive company brand is of paramount importance.
The Importance Of Logo Design For Branding
Take a look at any major brand. They all have an easily recognizable company logo. Every time
Branding and Consistency
The Foundation of a Strong Brand Identity At ArtVersion, we often meet clients who are ready to
10 Questions to ask yourself when Designing a Company Logo
Not long ago, we wrapped up a logo project for 2nd Street Bistro, an organic direct-to-market restaurant
Visual Branding in Graphic Design
Establishing a strong corporate identity image is a critical aspect of any company’s success. Through visual branding,
New Year, New Logo?
As the new year approaches, it’s the perfect time for companies to reassess their branding and take
Characteristics of a Good Logo Design
A logo is more than just a symbol—it’s the visual cornerstone of your brand. It represents your