Recently we finished a new logo for our client 2nd Street Bistro, an organic direct to market restaurant located in Highland Park, IL. It got me thinking how simple yet crucial a logo is for your brand no matter how small or large your company, business or personal brand is.
A logo is the foundation of your visual branding and the face of your business. When creating your logo you should ask yourself 10 questions?
- Is it both well-planned and original? Is it different than your competitors?
- Will it positively assist your marketing efforts?
- Does it represent you company’s philosophy, background and ethics?
- Does it represent your company’s philosophy, background and ethics?
- Is it timeless in design and style?
- In the long-run, will it bring in revenue and a good reputation?
- Is the logo going to be 100% problem free in all aspects of implementation?
- Is it going to be designed in appropriate graphic formats and by today’s graphic standards?
- Does the logo/corp id development company understand the US market?
- Is the company you have selected to design and develop you logo and/or corporate identity knowledgeable and experienced to execute the project without wasting your time?
After you have answered these 10 questions, you should have a good understanding of where your company stands as to your current logo and diagnose if you need to move forwad with a logo Re-Design!
I hope this information receives you well and happy branding!
Kip Russell – ArtVersion!
Logo Design Portfolio – Lets Talk About Logos…