There are a few things to consider when you want to create a logo for your company. You will have to evaluate your company and what you want to have represent the company visually and what kind of feel you want it to give off. A logo is a key element to a company’s brand identity, this is usually the first thing that a customer see’s and associates with the company.
Once you figure out the route you want to take with a logo this is when you will need to come up with a color palette that you want to work with. It is important to explore different variations and options in the beginning stages because you might find to like something that you originally did not enjoy earlier.
After a few revisions you will see the company’s final logo come together! Have fun in the process, enjoy the moment, you are creating anchor for your brand’s story, perception and recognition.

Goran
Goran Paunovic has spent the better part of his career helping companies with branding and design strategies by giving authenticity to their corporate identities through focused design, visual branding and user interface & experience design. Goran founded the full-service creative agency, ArtVersion, in 1999.
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