Right Now: Five Packaging Trends Driving Brand Growth
Packaging design trends provide us with direct insight into what consumers feel, what problems they need to solve and what is coming next. Today, it’s all about connection,...
Packaging Design
Packaging design is the overall aesthetic of packaged, tangible materials that connect a brand’s image and identity. Aligning structure, color, imagery, design elements, and typography decisions to be cohesive with a brand and readily suitable for marketing is what strengthens the packaging design.
ArtVersion’s packaging design focuses on creating a visually appealing and cohesive aesthetic for tangible materials that encapsulates a brand’s image and identity. By skillfully combining structure, color, imagery, design elements, and typography, ArtVersion ensures that the packaging design aligns with the brand, effectively supports marketing efforts, and strengthens brand recognition.
Making an Impact with Package Design In The Digital Environment
Today more than ever, packaging design matters to the customer experience. It can be an invisible element, seamless to the product’s function, or serve as an extension of...
Off the Shelf: Creating the Ideal Packaging Design
In an increasingly digital environment, it’s important for those with a physical product offering to remember that packaging design can be one of the most useful tools in your marketing...
Elements of Successful Packaging Design Development
As the digital environment develops and expands – so does the packaging landscape. Much of what we see in the world of high fashion inspires what mass market...
Thinking Beyond the Logo: A Packaging Primer
Unless a consumer already has knowledge or experience on the quality of a product, they must be drawn into the experience visually. We are all attracted initially, whether...
Package Design And Branding Are Connected
As I walk down the aisles of a store, I often notice something that’s annoying: packages that were opened. The product is still inside. In many cases, the...
Packaging Design is your last line of defense!
Welcome brand builders, This week we are talking about the importance of packaging design and how it is the last line of defense for your brand.