Packaging Design

Packaging design is the overall aesthetic of packaged, tangible materials that connect a brand’s image and identity. Aligning structure, color, imagery, design elements, and typography decisions to be cohesive with a brand and readily suitable for marketing is what strengthens the packaging design.

ArtVersion’s packaging design focuses on creating a visually appealing and cohesive aesthetic for tangible materials that encapsulates a brand’s image and identity. By skillfully combining structure, color, imagery, design elements, and typography, ArtVersion ensures that the packaging design aligns with the brand, effectively supports marketing efforts, and strengthens brand recognition.

A person holds an object with "Hello" designed on it in orange.

Thinking Beyond the Logo: A Packaging Primer

Unless a consumer already has knowledge or experience on the quality of a product, they must be drawn into the experience visually. We are all attracted initially, whether...

Packaging and Branding Design

Package Design And Branding Are Connected

As I walk down the aisles of a store, I often notice something that’s annoying: packages that were opened. The product is still inside. In many cases, the...