A sub-brand, also known as a sub-identity or sub-label, is a distinct and separate brand that is affiliated with a larger parent brand but has its own unique identity, messaging, and visual elements. Sub-brands are typically created to target a specific audience or market segment that is different from the parent brand’s primary audience, allowing the parent brand to expand its reach and appeal to new customers.
Sub-brands can be used for various purposes, such as introducing new products or services, entering new markets, or differentiating between product lines. They can also help parent brands maintain their core values and brand equity while adapting to changing consumer needs and preferences. However, creating and managing sub-brands can be challenging, as they must be distinct enough to stand on their own while still being consistent with the parent brand’s overall image and messaging.
For many businesses, time is almost always at a minimum and a rebrand isn’t always top of mind. However, refreshing a brand is not only necessary to stay...
Whether in the early stages of brand building, or a well-known household brand – it’s possible that the use of a sub-brand could increase sales and market awareness...